Project Goals: Create an e-commerce platform for Mudhouse Coffee Roasters that allows their new coffee roasting venture to expand to a national level. Increase coffee sales through emphasizing subscriptions, conveying the quality of the product, and elevating brand loyalty. Incorporate marketing initiatives that allow Mudhouse to continue to connect with their online customers. Create a user experience that reflects Mudhouse Coffee Roasters’ brand, which is built on a culture of art, fun, coffee, and customer service. Create a user experience with a seamless, intuitive shopping experience.